Insidious Title Sequence

    Each movie has its own title sequence in the beginning to show the credits and most of the time particular tactics and designs to help build the story of the movie. My group was told to look at a few examples of title sequences and research them. The first one I chose to do was the title sequence from Insidious. There were 23 titles displayed during the opening sequence of this film. Images that are prioritized in the opening are all black and white location pictures such as an empty hallway, street, parking lot, or trees. All of these have a negative connotation and give off an extremely creepy, scary, and mysterious mood. The genre of horror is reinforced through the symbolic and technical codes of this through several ways. The main purpose of horror is to scare and spook the audience and by using the uncomfortable and eerie images that the creators imputed is very likely to have an effect on the audience in the way a horror film should. The titles are also in red text that slowly fade out of the screen which adds to the scary feeling being projected to the audience. The viewer may see the red as creepy because of the association of red and blood, which would seem fitting for a horror film. This film establishes an enigma from the outset because it doesn't show any specific characters or setting or any sense of plot, only imagery to set the mood. This could get the audience hooked and interested in watching more. They target their audience in this way. If someone is going to watch a horror movie it is obvious they like creepy crawling situations that freak them out and most likely like a little mystery so that's exactly what the title sequence creators incorporated. The technology has been used effectively by using technology to alter the lighting to low and put in shadows and also adding in filters of black and white. Not only that but also with the technology that was used to put in the frightening background music adds a great deal of eeriness to the mood. The transitions had lots of fade in and outs which in a way prolongs the imagery and adds a scary feeling because it seems like the subjects are being drawn out. All of these techniques are chosen for a reason and are very effective in reinforcing the genre of horror into the film .